HYBE AMERICAS Launches TRU Records

HYBE AMERICAS has launched TRU Records, a new label dedicated to developing Latin pop artists. The label’s first artist is SANTOS BRAVOS, a Latin pop group created by HYBE AMERICAS.

Alejandro Mejía has been appointed General Manager of TRU Records, overseeing its artistic and business strategy. Mejía has nearly two decades of music industry experience across A&R, artist development, marketing, sales, international repertoire, and commercial strategy.

The launch of TRU Records represents a unique opportunity to champion Latin American talent and bring it to new audiences around the world. The label aims to become a development platform for a new generation of artists capable of competing on the international stage.

The development of SANTOS BRAVOS is supported by HYBE’s Training & Development process, which fosters artistic growth and prepares artists to connect with global audiences. TRU Records will provide its artists with specialized training and music production that meets international standards while preserving their identity and creative vision.