Primary Wave CEO Receives City of Hope Award

Primary Wave Music founder and CEO Larry Mestel has received City of Hope’s Spirit of Life Award, as reported by Music Business Worldwide. The award was presented at City of Hope’s Music, Film and Entertainment Industry Gala, held on October 27 at the Pacific Design Center in West Hollywood.

The gala featured performances by Stevie Nicks, Melissa Etheridge, and Jackson Browne. A fundraising campaign led by Mestel throughout 2026 raised millions of dollars to support City of Hope’s work in CAR T cell therapy and breast cancer research.

The campaign also included online auctions, sweepstakes, and music-themed fundraisers, with items such as handwritten lyrics and fan experiences. The event was a success, with Mestel stating that it was a testament to what can be achieved when a community unites around a common purpose.

This award and fundraising effort matter to listeners because they demonstrate the music industry's commitment to supporting important causes, such as cancer research, and highlight the impact that can be made when artists and organizations come together to make a difference.